Canada Dry

Canada Dry is best known for its ginger ale, but most people don’t realize how versatile it is as a cocktail mixer. The opportunity was to expand the brand beyond a casual soda and position it as a simple way to elevate drinks at home.

Our approach was to show how easy it is to create great Canadian cocktails with Canada Dry. Using crisp line art and straightforward recipes, the campaign breaks down the intimidation of mixology and makes cocktail culture feel accessible.

By pairing Canada Dry with familiar spirits and a playful tone, the campaign reintroduces the brand as not just a soft drink, but the foundation for effortless cocktails.

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