Fitbit

Most fitness trackers market themselves around big achievements like marathons or gym sessions. But the reality is that most of Fitbit’s data comes from the small, everyday steps that people barely notice.

I wanted to use this campaign to reframe Fitbit from a fitness tracker to an "experience" tracker by spotlighting the everyday moments that tell a story through steps.

By celebrating these everyday steps, Fitbit feels more human, more relatable, and more connected to the lives of its users.

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