Kit Kat

The week after Christmas is often overlooked, but it’s when people finally get a chance to breathe. After days of family gatherings, overspending, and holiday chaos, what follows is a quieter stretch of recovery.

The goal of the KitKat helpers is to drive around and take down people's Christmas lights for free, and clean out any other decorations as needed.

Our idea was to position KitKat as the perfect treat for this “break from the break. We contrasted the exhaustion of the holidays with the relief and relaxation of unwrapping a KitKat.

By owning this unique moment in the calendar, KitKat becomes more than a snack; it becomes the symbol of winding down when the holidays finally end.