Home Hardware

How does Home Hardware place itself at the centre of attention during the World Series?

The campaign starts with ribbon billboards promoting Home Hardware’s in-store paint brand, BeautiTone, featuring witty paint colour names that change each inning.

We also wanted to use the Jumbotron at the Rogers Centre to create an interactive visual to hype up the crowd.

Fans can snap photos with life-sized cutouts of players around Toronto holding construction signs,

and visit Bo B’s Shed, (get it?) an interactive installation filled with Blue Jays memorabilia from their last World Series win.