Garmin
"Sometimes Words Aren't Enough"
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The Background
Most people know what a dash cam is, but very few can name a brand. Garmin needed to stand out in a category where products are seen as interchangeable.
Our strategy was to show that dash cams don’t just record , they explain. In moments where words fall short, the footage speaks for itself.
The campaign line “Sometimes Words Aren’t Enough” came to life through a series of funny social videos. Each one highlights a situation that’s nearly impossible to describe, proving that with Garmin you can tell the whole story.
Credits: Art Direction: Holden Vint, Gabriel Cibotari Copy: Daniel Medina